London (Great Britain) – September 20, 2018 (travelindex.com) – The Pacific Asia Travel Association (PATA) is pleased to announce a new media partnership agreement with National Geographic Traveller (UK), the UK edition of National Geographic Traveler (US) — one of the most widely read magazines in the world. The UK magazine is one of 18 international editions in 15 languages that together reach more than 32 countries.
PATA CEO Mario Hardy said, “National Geographic has delivered some of the most engaging and educational stories for many readers across the world. This partnership with National Geographic Traveller (UK) provides greater exposure for the Asia Pacific region and our members, and I look forward to working with them in showcasing the unique cultures and heritages of the region and telling stories that celebrate that experience and authenticity.”
As part of the agreement, PATA members and the editorial teams of both National Geographic Traveller (UK) (print and digital) and the Travel Trends series of publications will work together to create editorial content covering this region. It will be produced by APL Media, the publisher under license of National Geographic Traveller (UK). During World Travel Market, PATA members will have the opportunity to meet with the editorial team and pitch ideas for stories.
Jo Fletcher Cross, associate editor, National Geographic Traveller (UK) said, “We’re looking forward to working together with PATA to best showcase the region in a way that will excite, inform and inspire our readers.”
Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 19 international airlines and airports, 91 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism our 36 Chapters and 20 Student Chapters across the world. Thousands of travel professionals belong to the 36 local PATA chapters worldwide, while hundreds of students are members of the 20 PATA student chapters globally. The chapters and student chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.
About National Geographic Traveller (UK)
National Geographic Traveller (UK) is published under license by APL Media Limited, from National Geographic Partners LLC in Washington, D.C. The 180-page travel and lifestyle magazine was launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives.
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
About APL Media Limited
APL Media Limited works across the travel and lifestyle sectors in a number of media, from print through to events. APL Media produces the award-winning National Geographic Traveller (UK), Postcards, Worldwide Destination Guide for ASTA and a series of lifestyle newspaper supplements, apps and websites.
Director – Communications
+66 (02) 658-2000
communications@PATA.org | Bangkok, Thailand
National Geographic Traveller & Travel Trends
+44 (0) 20 7253 9906
+44 (0)20 7253 9009